Esco Singapore retained OffWhite to develop a corporate image campaign, consisting of print literature and trade ads, as well as direct mail and digital media components.  The campaign focuses on Esco’s ability to transfer its technology applications from one arena to another.  The metaphor of a bee cross-pollinating flowers, along with the creative look and copy, were developed by OffWhite to convey the Esco message.

To promote Marietta Memorial Hospital’s excellence in orthopedic care, OffWhite created a campaign including a direct mail brochure and print, radio and outdoor media.  The orthopedic care brochure focuses on the hospital’s doctors and their areas of expertise, connecting them to the community and increasing awareness and confidence in the cutting-edge technologies employed by local surgeons.  In addition to on-location photography, OffWhite set up and managed a photo shoot and audio interviews with local individuals receiving orthopedic care.

The Esco Corporate Image brochure was designed to introduce Esco to customers, distributors and key account manages in more than 105 different countries. Taking our queue from the historical and logistical significance of Singapore as a world trading center, the brochure title “Building Bridges to the World” was crafted to establish Esco’s Singapore genesis as DNA of a company comfortable in synthesizing global ideas into products destined for the life science, pharmaceutical, medical and industrial laboratory community. The brochure tells the story of Esco, from its founding in 1978 to its current market position direct offices in 9 countries and more than 300 distributors. Written and designed by OffWhite, the brochure was printed in Singapore from InDesign files posted to our FTP server. Production included an outer wrap and an inner pocket configured to hold a poster-sized product map detailing the company’s complete product line, features, benefits, geospecific availability, sales and support.

Farrar Scientific is a consulting engineering company specializing in ultra-low temperature and neo-cryogenic applications in semiconductor, pharmaceutical and drug discovery markets. Farrar Scientific communicates its EnergyBalance™ methodology through a series of conventional collateral tools including a multi-use presentation folder, view book and insert sheets identifying the firm’s intellectual property, design and product services. All collateral materials are expressed digitally on the Farrar Scientific Web site that OffWhite designed and developed as a comprehensive marketing and informational tool.