Wieser & Cawley Furniture and Flooring needed a Web site that would appeal to a younger generation of furniture buyers without alienating long-time customers.  OffWhite used a creative and modern design combined with a muted color palette to achieve this goal.  The site features a robust products database with an enhanced search feature that allows customers to narrow product searches by brand, type, finish and keyword.  The site is maintained by the Wieser & Cawley staff through the OffWhite Ed.it Content Management System.

When SANYO Biomedical (Bensenville, IL, Osaka, Japan) wanted to inform the life science market about the results of new side-by-side product testing with competitive products, they asked OffWhite to develop a trade media ad to do the job. Based on data from an independent testing company, OffWhite reduced a complex set of values on log reductions for a series of bacteria, mold and yeast to a simple chart summarizing the benefits of SANYO technology. These results were integrated into a new ad emphasizing the benefits of the SANYO UV-sterilization process that protects cell cultures from contamination. Components of the ad include a new graphic platform for the SANYO trade media program, synthesized photography, and a new tag line: My life. My work. My choice. The ad is a complement to a White Paper technical report which interested readers can download anytime from the SANYO Web site.

Esco Singapore retained OffWhite to develop a corporate image campaign, consisting of print literature and trade ads, as well as direct mail and digital media components.  The campaign focuses on Esco’s ability to transfer its technology applications from one arena to another.  The metaphor of a bee cross-pollinating flowers, along with the creative look and copy, were developed by OffWhite to convey the Esco message.

To promote Marietta Memorial Hospital’s excellence in orthopedic care, OffWhite created a campaign including a direct mail brochure and print, radio and outdoor media.  The orthopedic care brochure focuses on the hospital’s doctors and their areas of expertise, connecting them to the community and increasing awareness and confidence in the cutting-edge technologies employed by local surgeons.  In addition to on-location photography, OffWhite set up and managed a photo shoot and audio interviews with local individuals receiving orthopedic care.

The Esco Corporate Image brochure was designed to introduce Esco to customers, distributors and key account manages in more than 105 different countries. Taking our queue from the historical and logistical significance of Singapore as a world trading center, the brochure title “Building Bridges to the World” was crafted to establish Esco’s Singapore genesis as DNA of a company comfortable in synthesizing global ideas into products destined for the life science, pharmaceutical, medical and industrial laboratory community. The brochure tells the story of Esco, from its founding in 1978 to its current market position direct offices in 9 countries and more than 300 distributors. Written and designed by OffWhite, the brochure was printed in Singapore from InDesign files posted to our FTP server. Production included an outer wrap and an inner pocket configured to hold a poster-sized product map detailing the company’s complete product line, features, benefits, geospecific availability, sales and support.