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Studying C8 and its Impact on Human Health: Do You have a Successful Public Relations Plan?
If you live in the Ohio Valley, you know about the C8 Health Project and the C8 Science Panel. Why? Because of great Public Relations!
When Brookmar was chosen by the court to administer the C8 Health Project, they called us. We were given a marketing challenge of giant proportions: convince 70,000 people to actively participate in a public health project, in a time frame of under a year. We did it, and reached those 70,000 in seven months!
How? By developing a solid media list, by maintaining positive, proactive relationships with reporters, and by providing detailed press releases on every step of the project. We responded to media requests immediately, made certain Project officials were available to speak to them at all times, and answered every media question thoroughly and honestly.
Two years later, the C8 Science Panel picked up where the Health Project ended. Because of our experience with the program, and our relationships with media outlets, we were again chosen to keep the Science Panel’s work before the public. This may be a process of several years before all results of the impact of C8 on humans are announced, but we’ll be there every step of the way, keeping the public informed.
We can provide the same service for your efforts. Salter & Associates works with Collins PR (Lisa Collins Public Relations) to provide the best in public relations and media response. We will be pleased to discuss your PR needs, and help you be sure your organization is at the forefront of the news, in the most positive light possible. |
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