When Esco Singapore increased its sales reach to more than 300 distributors in 105 countries, the need for a top-level product guide was essential to transcent geospecific markets and multiple language.

 

Starting with a basic product line list, OffWhite developed a series of icons created to illustrate product features, functions, certifications and applications without the need for extensive language. As the map contents grew in response to more finite differentiation among product groups and products within groupts, OffWhite devised a large-format configuration which opens into a poster-sized broadside.

 

Folded down to a standard international A4 size, the printing and production efficiency is simplified by a single die-cut, which permits the broadside to fold into an 8-page product guide on one side, while the overall map is printed on the reverse.

 

The folded map will be inserted in the company's high-end Corporate Image Brochure, completed for both A4 and standard USA trim sizes from a single file set.