Copywriting
Marketing, advertising and corporate communications is based on content. Our writing services begin with a thorough understanding of the subject, strategic intent, targeted audience and desired media. Writing is generally categorized as follows
- Advertisements
- Blogs
- Brochures, catalogs, annual reports
- Competitive analyses
- Signage (corporate, campus, facility and building)
- Direct mail
- Editorial and “corporate journalism”
- Exhibits
- Features
- Testimonials
- Information mapping and information architecture
- Isolation and identification of features and benefits
- Letters and corporate correspondence
- Mash-ups
- Multimedia and Powerpoint presentations
- News releases
- Outdoor boards
- Packaging
- Point of purchase
- Public relations
- Scripts and storyboards
- Sell sheets
- Speechwriting
- Technical writing
- Training and instruction manuals
- Venture capital presentations
- Web site content
- Web site flow-charts and maps
- White papers
